We created the Real Works campaign to help Chocolate Milk bridge the gap between being known as a drink that elite athletes drink – to one that is beneficial for any fitness focused individual. To do this we created distinct content pillars that elevated everyday athletes, utilized existing partner content and made their scientific research more relatable.
To plus up our partnership with the Rock 'N' Roll marathon series we created pop-up posters to appear in towns leading up to the race.
Created a content series that both celebrates everyday athletes and offers them something they care about.
Created a style to tell unique elite athlete stories while using existing content.
backed by science
Created a content series to show consumers the science backed benefits of Chocolate Milk.
Encouraging everyday athletes to get their workout in wherever they can.
Creative Lead: Erica Graham
Copywriter: Sean Kunz
Art Director: Ashley Ruen
Motion Graphics: Josh Booth