Cadillac
V-Series Blackwing Reveal

The Challenge: Launching the high-performance Cadillac V-Series Blackwing during the height of the pandemic required a complete departure from traditional physical events. We needed to generate massive hype and immediate sales for a premium enthusiast vehicle without the benefit of an in-person press circuit or a traditional auto show floor.

The Strategy: We pivoted to a content-only integrated approach that prioritized automotive culture over corporate presentations. The campaign kicked off with a teaser spot during the Rolex24 primetime broadcast to drive traffic to our digital reveal event. To ensure the launch felt authentic to enthusiasts, we partnered with world-renowned automotive photographer Larry Chen to host the reveal and share exclusive content with his 624k followers. By swapping an engineer-led presentation for a high-octane visual story, we met our audience where they live: online and on the track.

The Impact: The digital-first strategy shattered engagement expectations, resulting in over 708k unique views and 5 million replays of the reveal content. Most importantly, the creative drove immediate action. Reservations for the new vehicles were completely filled within minutes of the launch.