They say 13 is unlucky, but for my clients, it’s a masterclass in range. As a Creative Director with 13 years of experience, I’ve spent my career proving that no brand is too corporate to be cool. I’ve gone from making things sparkle in NYC @ Tiffany & Co., to the automotive grit of Detroit, where I led Chevy’s TikTok launch – bringing a legacy brand into a whole new cultural conversation. Currently, I help drive the creative for Deloitte’s brand and partnerships with the Olympics and US Open.
latest work
latest work
NYC Mayor’s office:
Run this Town
The Work: A $1M multi-media recruitment campaign reframing city government roles as high-impact careers that rival the startup world.
The Impact: Supported a historic 26% decrease in Black unemployment and helped fill over 20,000 job vacancies.
Chevy: The Sopranos Super Bowl Return
The Work: A shot-for-shot remake of the iconic Sopranos intro featuring a new generation of the family to launch the all-electric Silverado.
The Impact: Rated #2 on Ad Age’s Super Bowl list, trended #4 on Twitter, and 2023 Webby Award Winner.
Chevy x Breland:
TikTok Takeover
The Work: A TikTok-first collaboration featuring a reimagined version of the viral hit "My Truck" to reach a younger, more diverse audience.
The Impact: Shorty Award Finalist that smashed platform engagement benchmarks and shifted brand perception among Millennials.
Deloitte:
Brand Platform
The Work: Creative development and launch of the "Together Makes Progress" platform across TV commercials, high-profile sports partnerships, and a refreshed design system.
The Impact: Unified the brand identity of the world’s largest professional services firm, reframing the organization as a collaborative partner and a seamless extension of the client’s own team.
Dove Chocolate:
She’s In Business
The Work: A purpose-driven campaign building a physical marketplace for women-led businesses in the cocoa-growing communities of Côte d'Ivoire.
The Impact: 93% positive social sentiment, the highest in the brand’s history.
For inquiries, connections, or just to chat about the work: abr@ashleyruen.com