Dove Chocolate - She’s In Business
In March 2019 (around International Women’s Day), Dove Chocolate launched She’s In Business, kicking off the empowerment campaign by announcing the construction of a new marketplace for women-led businesses in Gueyo, Côte d'Ivoire – with the goal of improving conditions for local female entrepreneurs and the communities they call home.
We launched with videos driving to the Dove Chocolate Amazon page, where with every purchase of a bag of chocolate, we donated $5 to support these communities.
The groundbreaking ceremony generated more than 700 media placements and more than 86MM impressions on top-tier outlets like Ad Age, CNBC, and The Drum. Beyond the impressive earned coverage, 93% of comments and engagement on social media were positive, which is the highest positive social sentiment of any DOVE® Chocolate activation to date.
2020 Chicago ADDY Awards: Best in Show
Creative Lead: Dan Jividen
ACD: Burke Hair
Senior Art Director: Ashley Ruen