Dove Chocolate
She’s In Business

The Challenge: Dove Chocolate wanted to move beyond just selling products and prove their commitment to the women in their supply chain. They needed a way to make their social impact tangible to consumers in the U.S.

The Strategy: We launched "She’s In Business," an empowerment campaign centered on building a new marketplace for women entrepreneurs in Côte d'Ivoire. We tied purchases to direct donations and used high-end storytelling to document the groundbreaking of the new market.

The Impact: The campaign won "Best in Show" at the Chicago ADDYs and generated 86MM impressions on top-tier outlets like Ad Age, CNBC, and The Drum. More importantly, it achieved the highest positive social sentiment in the brand's history, with 93% positive engagement.