It All by Lean Cuisine

Lean Cuisine has been feeding the greatness in women for nearly 40 years. But how is that greatness defined? For the entire life of the brand, the idea of “Having It All” has been hotly debated and ever-evolving. Today, women of ambition are calling bullshit on that tired ideal and defiantly redefining “Their All.” But they’re not doing it alone.

We set out to explore the potent impact women have on each other as they decide what they truly want for their lives by building ItAll – the first-ever store where women could define Their All together. 

In addition to garnering over half a million impressions, the video greatly improved brand favorability and likelihood to purchase among viewers. Exposed to the social experiment, 65% of audiences were more favorable to the brand and 67% were more likely to buy a Lean Cuisine product in the next 30 days.

2019 PRWeek: Best in Data Insight
2019 Chicago ADDY Awards: Bronze, Online/Interactive Social Media
2019 Chicago ADDY Awards: Bronze, Film/Video/Branded Content
SHORTLIST: New York Festival’s Advertising Awards