It All by Lean Cuisine

 
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It All by Lean Cuisine

As part of a larger initiative for Lean Cuisine to create a positive impact in the lives of women, we set out to see how women are influenced by the pressure and unrealistic concept of "having it all." To do this, we created a store where women could shop for their ideal lives with the women closest to them. We found that when surrounded by supportive women, they were relieved of the societal pressure to 'have it all,' and instead were able to focus on achieving 'her all'.

In addition to garnering over half a million impressions, the video greatly improved brand favorability and likelihood to purchase among viewers.

 
 
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It All store look and feel

 
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Creative Director: Alana Beseau
Copywriter: Burke Boggio-Hair
Art Director: Ashley Ruen
Producer: Jason Passaniti