M&M's Red Nose Day
While M&M’s has been a part of Red Nose Day for several years, the link between M&M's donation and the direct impact on beneficiaries wasn't clear or widely understood by consumers. This year, we aspired to bring to life just how M&M'S partnership with Red Nose Day creates a tangible, positive difference for children in need.
Playing into the fact that both M&M’s and Red Nose Day have a shared belief that laughter can change lives, we set out to empower some amazing teens on the west side of Chicago. With the help of Second City and Vanessa Bayer, we helped the teens discover how to use humor to express themselves.
The program generated over 77MM traditional media, social and digital impressions.