M&M's
Red Nose Day

The Challenge: M&M’S had a long-standing partnership with Red Nose Day, but the direct impact of their donations was not clear to consumers. We needed to create a tangible connection between the brand's contributions and the positive difference made in the lives of children in need.

The Strategy: Leaning into a shared belief that laughter can change lives, we launched a program to empower youth on the west side of Chicago. Partnering with Second City and Vanessa Bayer, we taught local teens how to use humor and improv as a powerful tool for self-expression. This social-first initiative brought the "fun" of M&M’S together with the mission of Red Nose Day in a relatable, human way.

The Impact: The program successfully humanized the partnership and generated over 77 million traditional, social, and digital impressions. The campaign was also recognized as a 2018 Shorty Awards Finalist in the Food and Beverage category.