Tiffany & Co.
Global Digital Marketing

Executed high-impact design across the global digital ecosystem, supporting international product launches and major brand events through elevated visual storytelling and user-centered design.

  • Global Collection Launches: Designed the digital campaign assets for the 2015 Blue Book collection. Created a premium narrative across email and social channels that translated the collection’s ocean-inspired jewelry and craftsmanship for a global audience.

  • UX/UI Optimization: Redesigned the Global Engagement Ring user experience, focusing on intuitive digital "try-on" and pairing features to modernize the brand's core commerce journey.

  • High-Conversion Social Design: Produced strategic social assets for the updated engagement tools that successfully drove the highest downloads in a single day.

  • Global Brand Consistency: Ensured all digital touchpoints, from social content to web updates, met the house’s rigorous aesthetic standards across multiple international markets.

Two digital pages of Tiffany & Co.'s 2015 Blue Book Collection, one featuring a diamond and gold ring and the other with a blue and black patterned background.
Collage of jewelry and watches, including a diamond-studded watch, pearl earrings, a turquoise ring, a chain, and a reflective surface with aquatic colors.
Three smartphone screens showing jewelry and a watch on social media. The first features a blue and white jeweled bracelet, the second displays diamond earrings, and the third shows a pocket watch with a chain.
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Intro Screen

The user can browse rings and set-up
an appointment at a local store.

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Feature

The user has the ability to try
a ring on by using their camera.

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Browse Rings

The minimal design allows the
rings to be the focal point.